When it comes to selling or letting out a property, one of the most important marketing tools is the property brochure. A well-designed brochure can capture the attention of potential investors or letters, and convey important information about the property in a visually appealing way. In this post, we’ll explore some key design elements to consider when creating a property brochure that stands out from the rest.
Property Brochure Photography
One of the most important aspects of any property brochure is the photography. High-quality images of the property can make all the difference in attracting potential interest. When choosing photos for your brochure, be sure to select images that showcase the property in the best possible light. We can commission our professional photographer to capture the space in a way that highlights its unique features and helps potential buyers or letters envision themselves living, working or thriving there.
There are various kinds of photography at your disposal, each offering a great benefit to your property marketing:
- Aerial photography
- Drone Photography
- Ground Level Photography
- CGI
Bold property marketing can commission and organise the property photography, aerials or CGI to make your life easier, giving you time to focus on your work.
Design and Layout
Another important design element to consider when creating a property brochure is the layout. A well-designed layout makes it easy for potential buyers or renters to find the information they need, while also highlighting the best features of the property. We start with a grid-based layout to create a sense of structure and organisation, and make sure to include plenty of white space to help the design feel clean and uncluttered.
Additional extras can be used to bring your property details to life such as:
- Maps – Custom designed maps can highlight local amenities and show context for your asset.
- Infographics – Bespoke illustrative infographics can demonstrate stats or information about the area in which your property sits, and showcase the benefits of choosing to buy or let.
- Building and Floor Plans – Building plans can look boring, but we have the ability to customise your plans and bring them to life with colour and typography. Showing your floorplans alongside a building elevation can be key in illustrating the position of a letting asset.
- Icons – Building specifications can become long and text heavy, which is why we always add flair and interest by using custom iconography to demonstrate visually features such as air con, on site showers or recessed lighting.
- Accommodation tables – Highlight key information such as sqft and total areas with a customised table that brings your assets key information to life.
- Aerial mark ups – There’s nothing quite like a property aerial for showing your assets position in the area and the amenities around it. Using custom marked up aerials with numbers, logos, graphics and keys can bring benefits to the forefront and make for an impressive marketing tool in sale or letting enquiries.
Typography
Typography might not be the first thing that comes to mind when you think about property brochure design, but it plays an important role in creating a cohesive and visually appealing design. When choosing fonts for your brochure, we make sure to select ones that are easy to read and that complement the overall aesthetic of the design and the building. We’ll select type to create contrast and hierarchy, and make your brochure easy to digest.
Contact Bold Property Marketing for your next marketing brochure
Creating a property brochure that captures the attention of potential buyers or renters requires careful attention to design details. By hiring an agency that focuses on bespoke design and infographics, photography, layout, and typography, we create a brochure that stands out from the rest and effectively conveys the unique features and benefits of the property you’re marketing.