Bold Property Marketing had been recently commissioned to complete the soft marketing material and pre-release property brochure design for 71 / 72 The Kingsway is a best-in-class new speculative office building comprising approximately 135,000 sq ft of modern office, retail, communal and conference space which is due for completion in Q4 2023.
71/72 The Kingsway is part of the Swansea Bay City Deal regeneration project with the key objective to target high-skilled employment in Swansea city centre. The scheme will deliver a mixed-use development offering exceptional quality digitally-enabled office workspace and flex space with sustainability being a core requirement in the overall specification and design. Alongside this offer, the building will provide unique public spaces with an impressive rooftop terrace and atrias, dedicated event areas and meeting spaces as well as food, beverage and retail outlets.
The building supports the vision and values of Swansea Council, which fosters excellence and aspiration and has the technology to deliver an outstanding commercial environment, providing occupiers with cutting-edge digital communications and being the ideal location for technology and creative businesses. The building will provide space for international, national and indigenous businesses as well as growth and support opportunities for new ‘start-up’ companies in the innovative technology sector.
This project is a continuation of Swansea Council’s journey of transforming the city and follows the completion of landmark schemes, such as the 160ft Copr Bay Bridge and the £135 million indoor 3,500 seat indoor arena.
Bold were in charge of delivering a well-designed brochure that can help showcase the property’s features, attract potential buyers or renters, and leave a lasting impression. Here are some steps and tips for creating an effective property brochure design:
- Define Your Objectives:
- Determine the purpose of the asset brochure: Are you selling, renting, or leasing the property?
- Identify your target audience: Consider their preferences and needs.
- Gather Information:
- Collect all the necessary details about the property, including its features, specifications, and unique selling points.
- High-quality photographs are crucial; hire a professional photographer if possible.
- Gather any relevant floor plans, maps, or local information.
- Bespoke Design Concept:
- Create a design style that matches the property’s character (e.g., modern, classic, rustic).
- Choose a colour scheme that complements the property’s aesthetics and branding.
- Brochure Design Layout and Typography:
- Use a clean and organised layout that allows information to flow logically.
- Use legible fonts and font sizes for headings, subheadings, and body text.
- Maintain consistency in font styles and sizes throughout the brochure.
- Visual Elements:
- Include high-quality images of the property, or in this case, quality CG images both exterior and interior shots.
- Use professional graphics or bespoke property-relating icons to highlight key features or amenities.
- Incorporate a property floor plan if relevant.
- Compelling Content:
- Write persuasive and concise copy that highlights the property’s unique features and benefits.
- Use bullet points or lists to make information easy to scan.
- Include a compelling headline and a clear call to action.
- Building Branding Design:
- Create a bespoke brand identity for the scheme or building that reflects the etho of the scheme, contact information, and branding elements.
- Ensure brand consistency with colours, fonts, and logos.
- Use High-Quality Printing (If this is a requirement):
- If printing physical brochures, choose high-quality paper and printing options, first touch points matter!
- Consider using a professional printing service for the best results.
- Bespoke Property Relating Maps and Location Information:
- Include a custom map that highlights the property’s location and nearby amenities.
- Provide information about the local area, transportation, local attractions and nearby anchor occupiers.
- Contact Information:
- Make it easy for potential buyers, renters or investors to contact the property agents by including your phone number, email address, website, and social media links.
Contact Bold Property Marketing for your property marketing brochure
Creating a property brochure that captures the attention of potential buyers or renters requires careful attention to design details. By hiring an agency that focuses on bespoke design and infographics, photography, layout, and typography, we create a brochure that stands out from the rest and effectively conveys the unique features and benefits of the property you’re marketing.