Commercial Property Developers
Property marketing that gets your development noticed.
Bringing a commercial property development to market takes more than a strong set of visuals. You need a clear proposition, a distinctive identity and marketing that communicates why your development is the right choice for occupiers, investors and agents.
At Bold Property Marketing, we work with commercial property developers to create marketing that gets developments noticed and helps turn opportunities into enquiries.
From initial positioning and development branding through to CGI, brochures, websites, signage and campaign materials, we bring everything together to create a consistent and compelling story for your development.
Marketing built around your development
Every commercial development has something different to offer.
It might be its location, specification, sustainability credentials, connectivity, flexibility or investment potential. Our job is to understand what makes your development commercially attractive and make sure that comes through in every part of the marketing.
We work with you to develop a clear proposition and then translate it into a strong visual identity and marketing campaign that works across print, digital and on-site communications.
The result is marketing that doesn’t just make your development look good, it gives your audience a reason to engage with it.
We understand what developers need
Commercial property developers are working in a competitive market, often with multiple audiences to reach and significant investment behind every scheme.
Your marketing needs to work hard.
It needs to help agents sell the opportunity, give prospective occupiers the information they need, support investor conversations and create a strong presence for the development from launch onwards.
That’s where we come in.
We combine property-sector knowledge with creative expertise to create marketing that is both visually distinctive and commercially focused.
We work across a range of commercial development types, including:
Office Developments
Creating compelling identities and marketing campaigns for new and refurbished office schemes.
Industrial & Logistics
Helping industrial, warehouse and logistics developments communicate their specification, location and commercial potential.
Retail & Leisure
Developing distinctive marketing for retail, leisure and destination-led schemes.
Business Parks
Positioning business parks to attract occupiers and communicate the benefits of the location.
Mixed-Use Developments
Creating clear and cohesive marketing for developments with multiple uses and audiences.
Regeneration Schemes
Helping bring new developments and transformational schemes to life through compelling branding and visual storytelling.
Why commercial property developers choose Bold
A commercial development can require a lot of different marketing assets – and managing multiple creative suppliers can quickly become complicated.
With Bold, you can bring those requirements together under one roof.
From branding and CGI to brochures, websites, signage, photography and animation, our team can create a consistent visual and marketing presence across your entire development.
This means fewer moving parts for you and a stronger, more cohesive proposition for your audience.
Property expertise
We understand the property market and the audiences you need to communicate with.
Creative thinking
We create distinctive marketing that helps developments stand out in competitive markets.
Commercial focus
We understand that good property marketing needs to support a commercial objective – not simply look impressive.
Joined-up delivery
Your brand, website, brochure, CGI and signage should all tell the same story. We make sure they do.
Flexible support
Whether you need help with one part of your campaign or want a complete marketing partner, we can tailor our involvement around your development.
From development concept to market
Establishing your identity
A strong development brand can help your scheme stand apart from competing opportunities.
We create distinctive identities and positioning that give your development its own personality and make it easier for your audience to recognise and remember.
Bringing the vision to life
When a development is still under construction – or hasn’t started at all – your audience needs to be able to see its potential.
Our CGI, visualisation, animation and other creative services can help communicate what the finished development will look and feel like.
Creating the marketing campaign
Once the proposition and visual identity are established, we can create the marketing materials needed to take the development to market.
This can include brochures, marketing suites, websites, digital campaigns, presentations, social media assets and more.
Making an impact on site
Your development’s marketing doesn’t stop at the brochure or website.
Hoardings, entrance signage, wayfinding and environmental graphics can help create a strong physical presence and make an immediate impression on potential occupiers and visitors.
Disciplines
Naming
Brand Strategy
Brand Creation
Brochure Design
Map Creation
CG Images
Imagery & Animation
Signage
Wayfinding
Marketing Suites
Website Design & Build
Have a commercial development to market?
Whether you’re preparing a new scheme for launch, repositioning an existing development or looking for additional marketing support, we’d love to hear about it.
Tell us about your development, your objectives and where you are in the process, and we’ll help you work out what your marketing needs to achieve them.