Architectural & Interior CGI Agency
Photorealistic architectural visualisation & interior CGI for property developers, agents & investors
Architectural & interior CGI visualisation
At Bold Property Marketing, we produce photorealistic architectural and interior CGI images that sell the vision of a development before a single brick is laid. As a specialist property CGI agency, we create high-quality computer-generated imagery that brings buildings, spaces, and interiors to life, helping buyers see themselves in a home, giving investors the confidence to commit, and providing developers with the visual tools they need to launch and market a scheme with maximum impact.
From sweeping architectural exterior visualisations of commercial buildings and residential schemes to richly detailed interior CGIs of apartments, show homes, and commercial fit-outs, our CGI work is crafted to the highest standard, combining technical accuracy with the creative storytelling that makes a development genuinely desirable.
Our architectural & interior CGI services
We deliver a comprehensive range of CGI and architectural visualisation services tailored to the property sector.
Architectural Exterior CGI
We produce photorealistic exterior CGI images that showcase the architectural vision of a building or development in its full context, complete with landscaping, street scene, people, vehicles, and sky conditions that bring the image to life. Whether you need a single hero image for a planning application or a suite of exterior views for a full marketing campaign, our architectural CGIs convey scale, materiality, and design intent with the precision and quality that buyers, planners, and investors expect.
Interior CGI & Room Visualisation
Interior CGI is one of the most powerful tools in property marketing, allowing buyers to experience a space that does not yet exist, in a way that feels entirely real. We create detailed, atmospheric interior CGIs for residential apartments, houses, show homes, and commercial spaces, carefully staging each image with furniture, lighting, materials, and accessories that reflect the development’s character and target market. Our interior visualisations are designed to inspire emotional connection and drive enquiries.
Aerial & Masterplan CGI
For large-scale residential developments, commercial parks, and mixed-use schemes, aerial and masterplan CGIs communicate the full scope and vision of a project in a single, compelling image. We produce bird’s-eye visualisations that show site layout, landscape design, connectivity, and the relationship of the development to its surroundings, essential for investor presentations, planning documentation, and large-format marketing materials.
Development Lifestyle & Amenity CGI
Beyond individual rooms and elevations, lifestyle CGIs tell the story of how people will live, work, and feel in a development. We create imagery of communal amenity spaces, roof terraces, lobbies, co-working areas, gyms, courtyards, and landscaped gardens – populated with people and activity that convey the lifestyle proposition of the scheme. These images are particularly powerful in brochures, websites, and social media campaigns where emotional resonance drives engagement.
Commercial & Office Interior CGI
For commercial property, office schemes, and mixed-use developments, we produce interior CGIs that communicate workspace quality, specification, and flexibility to prospective occupiers. From open-plan office floors and reception areas to meeting suites and breakout spaces, our commercial interior visualisations are designed to help agents and landlords attract the right occupiers, demonstrating what a space could look and feel like when fitted out and in use.
CGI for Planning Applications & Investor Presentations
High-quality CGI imagery is increasingly expected in planning submissions, pre-application consultations, and investor prospectuses. We produce planning-grade architectural visualisations that communicate design quality and contextual sensitivity to planning authorities, alongside investment-focused CGI suites that give institutional and private investors the visual confidence they need to commit. Our images are produced to a standard that holds up under scrutiny, technically accurate, contextually considered, and visually authoritative.
CGI Animation & Walkthrough Films
For developments that demand a more immersive experience, we produce CGI animations and walkthrough films that take buyers and investors on a guided journey through a scheme, moving through spaces, exploring the setting, and experiencing the development as if they were already there. These films are highly effective on development websites, at launch events, in marketing suites, and for social media campaigns where video content drives significantly higher engagement than static imagery.
Why architectural & interior CGI matters
The property market is increasingly won and lost on visual communication. Buyers and investors make decisions based on how a development looks and feels, often long before they visit a site or enter a marketing suite. High-quality CGI closes the gap between an architectural drawing and an emotional buying decision, allowing you to launch earlier, market more effectively, and sell with greater confidence.
At Bold, we understand that CGI is not just a technical deliverable, it is a strategic marketing asset. Every image we produce is considered in the context of your sales campaign, your target audience, and the story your development needs to tell.
- Launch and market off-plan developments with confidence, before construction begins
- Help buyers visualise spaces, finishes, and layouts in a way that floor plans alone cannot achieve
- Build investor confidence with authoritative, photorealistic imagery in prospectuses and presentations
- Support planning applications with contextually sensitive architectural visualisations
- Create a consistent visual narrative across brochures, websites, signage, and social media from day one
Why choose bold as your architectural CGI agency?
Unlike generalist visualisation studios, Bold sits within a full-service property marketing agency. That means your CGI is never produced in isolation, it is created as part of a wider brand and marketing strategy, ensuring every image is perfectly aligned with your brochure design, website, and campaign from the outset. We brief and manage the CGI process with a marketer’s eye as well as a designer’s, so the imagery always serves the sales goal.
Our Process
We’ve refined a clear, collaborative process that ensures every CGI project is delivered on brief, on time, and to the standard your development deserves.
Discovery & Briefing –
Understanding your development, audience, sales strategy, and the specific views, spaces, and angles required. We review architectural drawings, brand guidelines, material specifications, and any reference imagery to ensure every image serves the brief precisely
Creative Direction & Staging –
Defining the creative approach for each image, camera angles, lighting conditions, time of day, furniture and styling selections, and the human activity that brings each scene to life. For interior CGIs, we curate furniture, materials, and accessories that reflect the development's target market and price point
CGI Production & Review –
3D modelling, scene building, lighting, rendering, and post-production to produce images at the agreed quality level. We present work-in-progress renders for your review and feedback before delivering final high-resolution files.
Final Delivery & Integration –
Delivery of final CGI files in all required formats and resolutions, optimised for print, web, and large-format use. Where CGI is being produced as part of a wider marketing package, we integrate imagery directly into brochure artwork, website design, and signage production, ensuring perfect consistency across every application.
We are experts in architectural & interior CGI
We create photorealistic CGI imagery that sells the vision of ambitious developments, helping buyers see it, investors believe it, and developers launch with confidence.
Architectural & interior CGI FAQs
What is architectural CGI?
Architectural CGI (computer-generated imagery) is the process of creating photorealistic images of buildings, developments, and spaces using 3D modelling and rendering software. Architectural CGI allows developers, architects, and agents to market and present properties before they are built, producing images that are indistinguishable from photography and that communicate design, scale, materiality, and context with complete accuracy. It is used across planning applications, sales brochures, websites, investor prospectuses, and marketing suite displays.
What is the difference between architectural CGI and interior CGI?
Architectural CGI typically refers to exterior visualisations, showing the outside of a building, its elevations, setting, and relationship to the surrounding environment. Interior CGI focuses on the inside of a property, individual rooms, apartments, commercial spaces, or amenity areas – staged with furniture, lighting, and finishes to convey lifestyle and quality. Most development marketing programmes require both: exterior imagery to establish the building’s identity, and interior imagery to help buyers and occupiers connect emotionally with the spaces.
What types of CGI do you produce?
We produce a full range of property CGI, including:
- Exterior architectural CGI for residential and commercial buildings
- Interior CGI for apartments, houses, show homes, and commercial spaces
- Aerial and masterplan CGI for large-scale developments and mixed-use schemes
- Lifestyle and amenity CGI for communal areas, rooftop terraces, and landscaped spaces
- Commercial and office interior CGI for agents and landlords
- Planning-grade visualisations for planning submissions and pre-application consultations
- CGI animations and walkthrough films for marketing suites, websites, and launch events
How much does architectural CGI cost?
The cost of architectural or interior CGI depends on the complexity of the image, the level of detail required, the number of views, and whether animation is involved. A single interior CGI will cost significantly less than a full suite of exterior views with complex landscaping and street scene. At Bold Property Marketing, we tailor CGI packages to your budget and marketing requirements, ensuring you get the images that will have the greatest impact for your specific campaign. Contact our team for a detailed quote.
How long does CGI production take?
Production timelines vary depending on the scope and complexity of the brief. A single interior CGI can typically be produced within 2–3 weeks. A full suite of exterior and interior images for a development launch may take 4–8 weeks. CGI animations and walkthrough films require longer lead times, typically 6–10 weeks depending on duration and complexity. We always work to your programme and launch dates, speak to our team early in the process to ensure your CGI is ready when you need it.
Can you produce CGI from architect's drawings?
Yes. We work from architect’s drawings, CAD files, and BIM models as the basis for all our CGI production, alongside material specifications, brand guidelines, and any reference imagery you can provide. The more detailed the information we have at briefing stage, the more accurate and efficient the production process. If drawings are at an early stage, we can work with outline proposals and refine as the design develops.
Can CGI be used for planning applications?
Yes. High-quality architectural CGI is widely used in planning applications and pre-application consultations to demonstrate design quality, massing, materiality, and contextual sensitivity. Planning authorities increasingly expect photorealistic visualisations as part of design and access statements. Our planning-grade CGI is produced to the accuracy and quality standards required for formal submission, and can be accompanied by accurate photomontages where required.
Do you produce CGI animations and virtual tours?
Yes. In addition to still CGI imagery, we produce CGI animations and walkthrough films that give buyers, investors, and occupiers an immersive experience of a development before it is complete. These range from simple fly-through films showing exterior setting and approach, to detailed interior walkthroughs moving through individual apartments or commercial floors. CGI films are highly effective at launch events, in marketing suites, on development websites, and across social media and digital advertising campaigns.